Show Your Customers What They Need
Do you remember the first time you saw a light dimmer? I do. It controlled the chandelier that hovered over my aunt’s dining room table. She also had an outside light that automatically came on at dusk and turned off at dawn. She wasn’t affluent by any means, and certainly not a techie or a geek. In fact, she could not explain the technology behind either device. All she knew was that they worked as intended, and made her life a little easier and more enjoyable.
“How did you ever find out about things like this?” I asked her.
She shook her head. “Funny thing,” she said. “I didn’t even know I needed them until your uncle hooked them up and showed them to me.”