Manufacturers were especially proud to produce the prodigious amounts of bass permitted by the outdoor portion of the show. Under normal trade show circumstances, bass is limited to short bursts, because of battery capacity and the time it takes for power supplies to recharge battery banks. But with vehicles located outside, true thumping could commence. Demo vehicles did not require gas tanks to be drained (required at most indoor venues), thus a lot of shop owners brought their vehicles for some friendly one-upmanship.
The interior of the ship's old hangar was transformed into a venue suitable for manufacturers' displays. Upon arriving, Warehouse Distributors personnel affixed labels to the chests of different retailers, identifying what area of the region a shop was located. This allowed staff at individual booths to qualify dealers for products based on territories. After that, dealers were allowed to peruse the show floor. Individual booths were manned by both sales staff and technical training staff. Moreover, Warehouse Distributors had a person printing up real dog tags as souvenirs. Jeff Abrams, manager of technical marketing for Clarion, observed, "I have never been in a venue like this but I think it is terrific. Just being here gets dealers excited, and eager to learn about the latest product offerings at the same time." Of course, with a show of this magnitude, there will always be a few minor problems. Malmud stated, "There are problems right up to the last minute, such as displays that arrive damaged, politically correct manufacturer placement, keys locked in a demo car, demo cars broken down on the way to the event and booth locations that looked great on the floor plan, but in reality were 'in the shadows.' Since a show of this size tends to be a 'living thing' you have to deal with the problems head-on."