Robert Lopez, national marketing manager for Panasonic Car Audio, said, "It is really great to see dealers' reactions to product at this show. We have been getting a lot of feedback on out products and, specifically, what dealers would like to see from us in the future."
Michael Cajayon, alliance manager for Sirius Satellite Radio, stated, "We are here to show the benefits of Sirius Satellite Radio to a lot of independent dealers. Some are not aware of some our dealer programs or [they] even need help with initializing [tuner] units. But our goal of attending is to let retailers know we will help them in any way possible."
As icing on the cake, dealers attending the show were allowed to fly real flight simulators. "Every one of the manufacturers that I've spoken with has an incredible success story from the show, without exception," said Malmud. "We introduced ourselves to new retailers, and gave them a platform to see products which just can't be described in catalogs or pricelists."