Stats Prove Big Impact From Showrooming A Myth
Many industry experts say that retail sales associates should look at a consumer using a smartphone as an opportunity to talk to them about what they’re looking for and how they can help with the purchase. To improve customer satisfaction and to close sales at physical stores, more retailers are matching competing prices, updating and remodeling their stores to create a more exciting customer experience, creating product bundles that help to increase the average ticket price, and offering more flexible return policies.
“It’s all about closing the deal. Retailers will be successful because when people shop in a store, they actually spend more (than online),” Koenig said, adding that retailers can’t skimp on POP displays, hands-on demos, traditional advertising and social marketing, and sales training. “There’s really no limit to the strategies retailers can deploy to battle showrooming and online sales.”