Signs from the East
"Within three weeks we were able to welcome many new members," said Makoto Morise, spokesperson for BDA, who also reported that there are now 59 companies counting themselves as members of the association.
The most significant of these new members, 20th Century Fox, is one of Hollywood's biggest studios. Its participation gives BDA important input from the content industry, which has been wary of high-definition recording due to copyright concerns.
But Fox's participation shouldn't be confused with full support of the Blu-ray. "We're not ready at this time to commit any of our content to this format," said Michael O'Neill, special consultant to 20th Century Fox. He said that Fox wants to gain first-hand knowledge of the impending technology and have a voice in how a format is developed; but that is no guarantee of acceptance. O'Neill mentioned that Fox also has a partnership with the HD-DVD camp for the same reasons.