SIM2 Coppola Campaign Launches
SIM2 on Friday launched its international advertising campaign featuring legendary filmmaker Francis Ford Coppola. The launch was held this week at Coppola's Rubicon Estate in Rutherford, Calif, and included a tour of Coppola's winery.
“SIM2 is committed to achieving a sustainable society, continuously striving to reduce the effects on the environment by developing environmentally-compatible products and processes,” Maurizio Cini, president of SIM2 Multimedia, said as part of the announcement. “It was very important to us that, in such a monumental campaign, we stayed true to these values.”
The effort, known as the "White campaign," was developed with the help of MIlan-based advertising agency Kamikaze+DTF, along with SIM2 Multimedia's own marketing department. The campaign will include advertising, point-of-sale and brochure components.