Sim2 Goes Lynchian in Worldwide Campaign
Italian projector manufacturer SIM2 announced this week that they have launched a worldwide marketing campaign with the help of noted filmmaker David Lynch. Lynch, who co-created the television series “Twin Peaks” and directed such films as “Blue Velvet,” “Wild at Heart,” “The Straight Story” and “Mulholland Drive,” has used the company’s products in his own work for many years.
“We are very excited about working with Mr. Lynch on this new marketing campaign,” the company’s president, Giorgio Corazza, said as part of the announcement. “David’s endorsement, with his reputation for quality filmmaking, is a testament to SIM2’s legendary image reproduction. The message we’re aiming to convey to consumers is that SIM2 is the choice for a director of David’s caliber, and so, too, will it deliver a cinema-quality experience in their home.”