SIM2 Partnership Promises New HD Format
Attendees of SIM2’s CEDIA 2008 press conference were expecting to hear all about new projectors. Instead, after a discussion of the David Lynch endorsement—announced the previous day—the company dropped a bomb on the crowd with the news of a partnership with a company promising a new high definition delivery format.
SIM2’s partner, Entertainment Experience, made up of former Kodak Digital Cinema people, is coming out with a home theater media system it’s presently calling “Better Than Blu.” The complete system includes a SIM2 projector, modified to display the wider color gamut of Better Than Blu, plus a media player and downloadable or disc-based content. The content, says Entertainment Experience president Jim Sullivan, will include about 4,500 movie and TV titles from seven major studios. It will all be available at 1080p resolution and 50mbps and a wider color gamut than Blu-ray. Blu-ray disc have a max bit rate of 40mbps. Content is formatted by HD Giants, the video arm of music download company Music Giants. Movies will require a proprietary player and consumers will get the movies either via bundled hard drive, burned onto Blu-ray discs (though not in Blu-ray format) or downloaded from the Internet. Quality was said to be about half way between Blu-ray and full digital cinema.
The hardware system, the Digital Entertainment Solution, includes a SIM2 CX3 projector (a 3 chip 1080p DLP model), a Digital Entertainment Center (basically a computer with custom software and powerful graphics hardware) with removable hard disc storage and 18 inputs (including 6 HDMI).