Simple Text Message a Winning Mobile Ad Play?
According to recently completed study done by Internet consultancy Sterling Market Intelligence, many companies are beginning to explore the viability of a simple text message as part of their mobile marketing campaigns. The idea, these companies explain, is to simply “keep themselves on the radar”, with some companies also adding an interactive element to the text message, the report adds.
While the market for mobile advertising is still in its infancy, and very few consumers are actually making purchases off of their mobile devices, the trends is worth keeping an eye on as the base of mobile devices with Internet access in the U.S. is enjoying a swift and steady climb.
The report claims the gist if what some companies are doing with their mobile marketing plans is to simply segment a portion of their customer lists (those who have opted in to receive e-mail messages) and send out text messages asking those interested to send a message back, perhaps to receive loyalty program points as a reward for responding. The content may vary from simple branding messages to Q&A’s designed to be fun and unique.