Simple Text Message a Winning Mobile Ad Play?
One thing is certain, whether it is from e-commerce companies or traditional marketers, consumers should expect more ads on their cell phones in the coming year, the report adds
“This is going to ramp up much faster than the Internet did,” the report concludes. “It took 10 years and the proliferation of broadband for marketers to do things online that were predicted early on. This will take half the time or less.”