Her Name, Her Color: Singer Pink Endorses Mp3 Player
The pop star known as Pink has lent her name and likeness to a new portable mp3 player that is not only named for the star, but comes equipped with her signature and photos.
The device, called the TrekStor i.Beat p!nk and based on the established i.Beat player, is made by the German electronics company TrekStor GmbH, is capable of playing music, video, and FM radio and is flash memory-based.
The deal with Pink is similar to one undertaken by iPod with the band U2 in 2004, when Apple released a special, black-and-red edition of its iPod player which included hundreds of songs by the band. TrekStor previously based a similar product around the band Depeche Mode.