Sirius Taps Clayton as CEO
Additionally Clayton plans to experiment with retail pricing and consumer offers. "I may run $9.95 in one market and $12.95 in another market and maybe $14.95 with a value add offer in another market," Clayton said, though he did not say the service would change according to price. The company still plans to begin rolling out its service on February 14th, 2002 in the Houston, Phoenix and Denver markets and will announce the logistics of Phase II and III at the upcoming Consumer Electronics Show (CES).
So far Sirius already has agreements with several national and regional chains, but Clayton admitted, "That doesn't mean that to say I may not tweak them or change them to some degree based upon how I see the business and our financial model going forward."
Sirius's only direct competitor, XM Satellite Radio, launched its service in September and intends to be nationally available my the end of this year, selling at a monthly fee of $9.95. Buy Clayton does not believe being first to market as a great advantage. "This industry is in its infancy," he said, "I don't think it hurt Charlie Ergen being second in the satellite business."