What Hartberger said he would like to see from Sirius XM in the way of help are more of the 20-second made-for-TV commercials that helped his store popularize XM back in the day. “News spots showing XM and Sirius together would help us a lot,” he said.
Don Barros, director of mobile electronics and senior buying manager at New Jersey-based 6th Avenue Electronics, said he was “excited” by the iPhone app announcement, “since we’re an Apple partner. We sell a lot of iPods. It’s good even if we may not sell as many tuners, because it’s good for the category, for everybody.” Barros added that Sirius XM’s tiered-pricing packages were also doing well – an assessment that dovetailed with the company’s assertion of widespread subscriber acceptance of these packages, especially for the “Best Of” $16.99 higher-priced ones.
Barros added that Sirius was more of a sales draw in the New York Metro-area market that 6th Avenue serves with its storefronts, but that XM was strong in Web sales. He said his company was teaming with Sirius XM to push both, with more advertising and in-store promotions. “Rebates are obviously always a help,” he added.