Skechers Putting Name on Electronics

Youth-oriented footware brand Skechers announced Wednesday that it has reached a licensing deal with Sakar International to make electronics products branded with the Skechers name.

The line, which will include MP3 players, ear buds, speakers, digital cameras, cases, skins, and USB flash drives based on Skechers concepts, will arrive early in 2012.

"Kids today have a 24-7 connection to their electronics, and the digital items they carry make as much a lifestyle statement as their footwear," Michael Greenberg, president of Skechers, said in a statement. "Thanks to our extensive television advertising and marketing, kids around the world truly love the Skechers characters.

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