Skullcandy CEO Aims 2XL
Skullcandy CEO Rick Alden finally has something to do with that cool URL he came across years ago.
Legend has that one of Alden’s buddies had registered 2XL a while back and sat on it. Alden - who doesn’t seem the type to sit back on anything - knew it would make a great name for something, he just didn’t know what.
Fast forward a few years later and Alden is heading up one of the hottest headphone and accessory brands in the industry. The problem is there’s not much room for additional store growth. The company has already tapped the specialty retailers it needs and doesn’t want to piss off its loyal partners by cannibalizing the channel.