Consumerscope: Slow Growth Expected for 2013
Last year in this column, I started by saying, “In many ways a look ahead to 2012 will be a look back to 2011.” As we close 2012 and push into 2013, the same could be written on multiple fronts.
We estimate the consumer tech industry had nominal wholesale growth of roughly 6 percent in 2012 —down from the eight percent grow experienced in 2011, but still robust growth by most definitions. The biggest story of 2012 was the growth in smartphone and tablets sales. So pronounced was the impact of smartphones and tablets on industry growth that if we were to exclude just smartphones and tablets, industry wholesale revenue would have declined 5 percent in 2012 rather than the increase of six percent growth the industry realized.
In 2012, smartphone household ownership moved above the 50 percent threshold.