First of all, the jean jacket is officially back.
Personally, I contemplated buying one for the better part of the last year. Part of the driving force was my wanting to get it as an ironic (and iconic) piece of attire. I had one when I was, like, five years old, because that’s what Mom thought looked best. But the more I look at them today, the more I realize that I genuinely like jean jackets as a piece of fashion.
But the reason I feel confident making that initial statement about these denim dos is the fact that Google, with the help of Levi’s, opted to use the jean jacket to introduce the world to its Jacquard technology. The name of this new product is a mouthful—it’s called the Levi’s Commuter Trucker Jacket with Jacquard by Google—but it’s going to go down as one of the most advanced, and maybe important, pieces of smartwear to date.