Smart Speaker Installed Base is Growing Rapidly
The smart speaker market is growing at a very rapid pace and their use cases are getting more and more diverse, according to the results of a survey from AI-focused publication Voicebot. For the report, released in March, Voicebot—in collaboration with PullString and RAIN Agency—surveyed 1,057 U.S. adults to find out more about the current makeup of the smart speaker market, what owners do with those products, and how the market could evolve over the next several years.
Above all else, the key takeaway from the report is that 19.7 percent of Americans reported having a smart speaker, or roughly 47.3 million people. That’s a small number in the grand scheme of the entire U.S. population, but it’s also some 2,000 percent growth over the 1 percent of Americans who owned a smart speaker just two years ago. Further, the report found that consumer adoption of the smart speaker could grow nearly 50 percent in 2018.
“Smart speakers were the number one gift during the 2017 holiday season,” Voicebot said in its report. “Sixteen percent of our survey participants reported either giving a smart speaker as a gift or receiving one as a present.”