Smart Speaker Ownership Nearly Doubled in Six Months
It’s taken a little while, relatively speaking, but smart speaker ownership finally appears to be taking off. According to the latest report released today by Parks Associates, ownership of smart speakers reached 27 percent of broadband households in the U.S. during Q1 2018. That’s up almost double the 15 percent in Q3 2017. The new research from Parks, part of their new “Global Connected Living Outlook” report, will be discussed during their CONNECTIONS Conference in San Francisco next week.
“Smart speakers with personal assistants represent the early stages of innovations that use AI elements to expand the user experience,” Jennifer Kent, Director, Research Quality & Product Development, Parks Associates, said in a statement. “They have proven very successful and are part of the evolution in the connected home from a collection of standalone devices to a unified experience with personalized and coordinated scenes.”
The proliferation of the technology is not shocking, but it is nice to see that consumers are starting to embrace smart speakers, even if they remain somewhat uncertain about the personal security and privacy implications of the devices.