The worldwide smart home devices market is forecasted to ship roughly 549.5 million devices by the end of the year, according to the latest data from the International Data Corporation’s (IDC) Worldwide Quarterly Smart Home Device Tracker report. If achieved, that would represent a massive 26.8 percent growth rate over 2017 smart home device shipments.
That figure is derived from shipments of smart speakers, digital media adapters, lighting, thermostats, and more, IDC explained. The two hottest categories in the segment—smart speakers and video entertainment products—are expected to represent 71 percent of the total smart home market in 2018, or roughly 390.1 million products. Smart speakers are fairly self-explanatory. The video entertainment market can include anything from video streaming devices (like a Chromecast or Amazon Fire Stick) to full-blown smart TVs.
"With TVs being the centerpiece of many homes, device and platform makers are competing for users' attention with the inclusion of smart assistants and other over-the-top services," Jitesh Ubrani, senior research analyst for IDC Mobile Device Trackers, said in a statement. "While Amazon's Alexa leads in this space today, the Google Assistant is expected to gain dominance in the future as an increasing number of international brands include support and consumers' familiarity with the Assistant on smartphones leads to growing demand for the Assistant on TVs."