Wearable Device Awareness Over 50 Percent
While not yet on the consumer market, smart glasses like Google Glass, enjoy a sturdy level of consumer awareness. Twenty-nine percent of consumers are aware of smart glasses and among them, one in five say they expect to buy the device. Among early adopters, smart glass awareness is nearly 50 percent. Making and receiving calls (19 percent), browsing the web (19 percent), and taking photos and videos (19 percent) were most commonly cited by likely buyers as sought after features.
While the functionality of wearable tech products is important, so too is the design and look of devices. Among consumers aware of smart glasses, 50 percent say the look/design of the device is extremely important to their decision to buy the device. Appearance is slightly less important for smart watches (42 percent) and much lower for fitness trackers (20 percent).
"Design has always been a key motivator for technology purchases, but for wearable devices there is a greater focus because the devices are worn externally," Arnold said. "For device manufacturers, this is an opportunity to differentiate their product lines with special colors or designs or even to partner with other fashion or design focused brands."