Global smartphone demand totaled 347 million units in 2017, according to research organization GfK, up 4 percent year-on-year. This makes it the strongest second quarter on record. Emerging Asia led the demand growth with a 13 percent year-on-year increase, followed by Central and Eastern Europe at 11 percent, and Latin America at 10 percent. Market value grew 9 percent year-on-year, due to rising average sales price (ASP).
Arndt Polifke, global director of telecom research at GfK, comments, “The record demand for smartphones in the second quarter this year shows that, despite saturation in some markets, the desire to own a smartphone is a worldwide phenomenon. How that manifests itself differs widely by region. Manufacturers are maximizing all their creativity to ensure their latest devices are irresistible – and to increase ASP as a result. Elsewhere, macroeconomic factors and consumer confidence are having an impact, but operators and retailers are employing localized tactics to ensure the smartphone remains the connected device of choice.”
Preliminary data from IHS Markit meanwhile shows that leaders of the pack, Samsung, Apple, Huawei, Oppo and vivo all grew, while Xiaomi reversed its recent performance and just missed out on a top-five spot.