Italian luxury appliance manufacturer SMEG has named Tony Lucio as its first Regional Sales Director for Major Appliances for the Western U.S., to support its continuing business expansion in America.
Lucio brings to SMEG more than three decades of kitchen, bath, and home industry expertise. Specifically, with regard to the appliance sector, he has previously represented Maytag, Sub-Zero/Wolf, and Viking, and will bring his expertise to SMEG as he oversees the brand throughout Western territories, which also include the Pacific Northwest, the Intermountain States, as well as California, the Southwestern States, and Hawaii.
“I am more than excited to join the SMEG team, and see the outstanding potential the brand’s aesthetics and technology bring to the market,” Lucio said in the announcement statement.
“We’re especially excited have Tony join our boutique team, and know he will infuse the Western market with energy, optimistic strategic planning, and uncompromised executional support,” stated Paul McCormack, SMEG’s national director for sales and marketing in North America. “We have incredible opportunities to seize, and we look forward to supporting Tony as he engages our partners, and matures further plans to develop the region,” McCormack added in his statement.