Dealer Profile: Smitty's Tire & Appliance: Grateful and Undaunted
Late on the night of July 23, floodwaters from the Maquoketa River broke down a wall and blew out seven service bay doors of Smitty's Tire & Appliance's 10,000-sq.-ft. warehouse in Manchester, Iowa. For two days, relentless rain kept floodwaters in the building.
The flood subsided to reveal a 25-foot-deep, water-filled crater in the parking. The display OTR microwave was filled with water. Roughly 160 appliance and TVs were damaged. All of the store's custom, solid oak displays were damaged beyond repair. More than half of the 2,500 tires in the warehouse were missing or ruined.
Owner Max Boren, whose father Wayland "Waylie" Boren partnered with W.W. "Smitty" Smith to open the store in 1955, plans to rebuild. This, despite flooding which hit the Manchester store first in 1999, again in 2004 and four times in 2008, in addition to this summer's flood. The July flood damage likely will top the $750,000 toll exacted in 2008.