Dealer Profile: Smitty's Tire & Appliance: Grateful and Undaunted
Boren now owns the Manchester location plus a majority share of the Cedar Falls store, where Mark Skyles is minority stockholder and manager. The two stores are separate corporations with separate management, but they buy and operate in tandem as a chain.
Smitty's operates two websites, smittystireandappliance.com and smittystire.com, which features comprehensive tools to help customers shop for tires, schedule service and get price quotes on tires. The July flood delayed Smitty's appearance on social networking sites like Facebook.
"They've dragged me kicking and screaming into the 21st Century," Boren joked. "Even the people in our little town who come in for appliances or TVs, the majority of them have already been online (researching product), and they have questions."