So, Here’s Why USB-C Adoption is Taking Forever
Yesterday, I had just about had it with the slow uptake in USB-C adoption, to the point where I decided to go on an extended rant against tech manufacturers for essentially stonewalling the adoption of this new USB standard. I still feel justified in that rant, but a little more digging into the topic—coupled with an enlightening and respectful note from JLab Audio CEO Win Cramer—helped to shed a little light on the matter.
My frustration with the lack of USB-C support is not an uncommon thing. There are plenty of other industry analysts out there who’ve gone on similar rants, and wondered when USB-C will go mainstream. But each of those takes are presented from a singular mindset: that of the consumer. That’s to be expected, especially coming from consumer pubs or our own B2B angle, where we attempt to put retailers in the mind of the consumer to help them understand how we/they think.
But to really get at the heart of this situation and understand it, I guess we have to put on our manufacturer hat for just a minute.