SoCal Technology & Business Summit Grows, Drives Industry Momentum

The Southern California Technology & Business Summit, held in LA and Orange County in May, again attracted crowds. In its eighth year, the Summit brought in more than 550 people, including 425 dealers, along with exhibitors, reps, and industry associates. The Summit is a cooperative effort between a number of independent manufacturer rep firms based in various territories throughout the country. The groups describe them as a business development events intended to benefit integrators and exhibitors of all sizes.

The groups involved in the planning and coordination of the events include AV Partners, ByDesign Vision & Sound, Calwest Marketing, Chris Dixon Company, I Rep Green, Morris Tait Associates, Paul Collins Group, ProWest Sales, and Studio Décor.

Exhibiting rep firms, manufacturers, and factor staff members showcased products from more than 100 different companies. Among them was a Dolby Atmos 4K UHD demo, which attracted a majority of the attendees, the groups said.