Social Locomotion Creates Consumer Devotion
We are traveling through a post-digital era creating a new norm for operational excellence across all desktops, workgroups and the entire retail and manufacturing enterprise. We have created, achieved and declared digital convergence, command and control of our consumer destinies while consumers in turn have declared the same through their digitally empowered home, business and mobile lives.
Collectively, we have fueled consumer cloud power, articulated second by second through the first inch of any glowing piece of glass. We collectively enable through technology platforms, devices and apps the ability for consumers to ignore us, to deplore us, to snore us when we attempt to advertise and market to them. They have clearly digitally signaled they will not be “pushed” around anymore from our aggressive advertising efforts. Clearly our brand and product marketing efforts must now, in our consumer digitally enabled economy, be leveraged through pulling consumers to our brands and products, not by pushing them around anymore.