Imaging Industry Roundtable
Almeida: There are still some huge opportunities in printing. While not necessarily 4x6 prints, those opportunities are in personalized gift items such as banners and posters for parties, mouse pads, calendars, photo mugs and, of course, photo books. But if the retailer does not offer these, then consumers will find them elsewhere. Impulse and spontaneity are key, along with the availability of lots of on-ramps, such as web ordering, mobile device ordering or in-store kiosk. The choice of pickup at store or mail to the home is also important to consumers. Retailers must make the effort and offer these options, or consumers will go elsewhere because today there are lots of choices and methods for producing the product.
Walker: Do more for your customers. Make it easy for them. The rapid growth of digital photography has created many challenges for consumers. While capturing is easier, faster and more fun, that's where it ends for most consumers. Managing ever-burgeoning digital photo collections is an overwhelming and time-consuming task. Preserving those digital photos is a critical but most often completely forgotten part of the experience. That's where I3A's Image Preservation Interest group comes in. This new I3A group is dedicated to giving consumers the information they need to help preserve their digital memories, through resources like our SaveMyMemories.org website, and through standards to help ensure they know what to look for when buying storage media and printing supplies.
Retailers can help by providing services to help manage, store and preserve consumers digital photo collections—do it for them to remove the unpleasant part of the task and leave them with the simple joy of shooting pictures.