Imaging Industry Roundtable
Walker: While incidence of photo book creation has not risen dramatically over the past few years as a whole, the potential for photo books remains great. NPD's September Digital Imaging Study revealed that 18 percent of recent digital camera buyers made scrapbooks on their own while only 6 percent were making photo books. Opportunity knocks to build awareness and trial. Like photo scrapbooks, photo books are items of the heart, because as technology currently stands, they can be truly a labor of love to create.
I3A has already begun addressing this issue by creating a Photo Book Interest Group as part of our recent re-structuring, and a Photo Book Initiative within it. The Interest Group is a community where like-minded members can collaborate on projects, develop standards and generate solutions for significant imaging issues affecting their businesses.
Promotion will be key, as there is so little understanding among consumers of how easy and economical it is to create photo books. I encourage anyone who is interested in these goals and activities to look into joining this work. There is more information at http://www.i3a.org/technologies/photo-books/.