Imaging Industry Roundtable
Brennan Mullin, Senior VP, Personal Imaging/Audio Group, Sony: A key area of focus for imaging retailers is to offer the support customers need to fully benefit from the rapid advances in digital imaging products. Digital imaging continues to innovate to meet the ongoing consumer demand for better and better image quality. While new product introductions continuously advance the state of the art, it's difficult for mainstream consumers to maintain awareness, or realize the full benefit of what they are currently using. Imaging can be enormously rewarding, and helping customers enjoy the benefits is a real opportunity for retailers.
Peck: Products and services still begin with the capture of a great image and the desire for that person to archive and share the image in a tangible and fun medium. As we inspire consumers to capture better and better photos, I believe we open the doorway to new and unique ways for them to share and present their work, whether it is a framed print on a wall, or a nicely bound photo book as a gift. But it all starts with the image, and when those images are so clear and beautiful, the consumer may be inspired to share them.
How important a role will 3D technology play in the consumer imaging world?