Imaging Industry Roundtable
Walker: There are a number of promising 3D technologies and applications now being explored both by startups and by major industry players, some of which I saw demonstrated earlier this year at Photokina. Some of these are compelling enough that I think a certain subset of consumers will be very interested in adopting 3D technology in cameras and various other applications, once price barriers and a few technical hurdles have been addressed. There will be ranks of early adopters soon. Acceptance and use by the majority will likely be dependent on economic factors, however.
Guidry: This is a tough one. I assume that one day we'll all have access to our own Holidecks like in one of those Star Trek series. It's going to get better and gain adoption on the way to Virtual Reality entertainment for humans. However, I'm not buying 10 pairs of expensive 3D glasses and keeping them all charged so I can have my buddies over for the SEC game of the week.
Araujo: There is a huge opportunity to bring consumers into the world of 3D technology. All of the major smartphone manufacturers are experimenting with 3D for their future handsets. And it looks like shooting 3D video and processing is also being addressed (Texas Instruments' OMAP4 chipset for smartphones was touting the ability of the system-on-a-chip to process multiple cameras' images for stereoscopic 3D recording of 720p video on your phone). For consumers to truly embrace 3D technology, the necessity (and cost) of using glasses will need to be overcome.