Imaging Industry Roundtable
Almeida: At Fujifilm, we've been in the market with the first true 3D digital camera for more than a year now. When we first introduced the FinePix REAL 3D W1, with its dual lenses and sensors last year, we took a very strategic and deliberate marketing approach. First we went out to the stereoscopic enthusiasts—the hobbyists, then to a wider audience of gamers and early adopters.
This year,with the FinePix REAL 3D W3, we are expanding on this foundation, with far more agressive marketing and extensive availablity—especially as more 3D TVs come to market. With the proliferation and popularity of 3D movies like "Avatar" and "Toy Story 3," we think there will be a solid future, but like other new technologies, it will take time for mass-market acceptance. Think back to the evolution of items such as VHS converting to DVD and then converting to Blu-ray. The potential is there, but it will take time. And price and content will certainly be critical to driving the adoption rate.
Lee: There has been a lot of industry buzz about 3D. We are watching consumers and the marketplace to better understand if there is a market opportunity, but for right now it seems that mass consumer adoption is off to a slow start. Historically, there have been many adaptations of 3D cameras that were not commercially viable. While the emphasis on 3D-capable display devices and technologies fuels a new market interest, it is very early and we need to continue to evaluate the market.