Imaging Industry Roundtable
I3A's standards work in this area is being carried out by our IT9 Imaging Technology Committee and internationally in ISO's TC42/WG5, for which we serve as secretariat. You can find out more at http://www.i3a.org/technologies/image-preservation/.
Cutting: There are many "solutions," but few that are unified. Very few manufacturers have that competitive advantage of presence in each area of imaging—capture, sharing, storing and printing—that facilitate stewardship of the consumer imaging experience through the ecosystem. None is a master of all trades. There is no "one-stop shopping" for the consumer by virtue of competing brands and messages, therefore the onus is on him or her to take action with those images.
The focal point for much of this opportunity is at the retailer, both in-store and online. That first touch point when the new DSLR consumer walks in the door with a desire for a better photographic experience is the critical moment. To meet a sales consultant who asks a few simple questions and intuits needs in a personalized manner can open the door to loyalty. From there one can start the relationship that may lead to a lifelong consumer who scans old photos, comes to you like clockwork for holiday cards and year-end photo books, takes a class and walks away with a lens, a flash and a digital filter, and recommends your store to all her friends. Exuding passion is contagious, and it's best done face-to-face.