Imaging Industry Roundtable
Byrd: Perhaps not quickly enough. We are still thinking of photography as a passive analog activity, not as digital electronic engaging activity. We all want to do more with our images and right now most of us have to do that without much advice or direction.
Almeida: Part of the issue is that, in the past, it was easy for consumers because there weren't many choices. You had 3.5x5 vs. 4x6, and single prints vs. double prints, and matte or glossy, and that was about it. Now, there are so many choices with still images and video files, images being stored on cards or on a home computer, and how do you manage all these files? The industry still has a long way to go to help in this area, but Fujifilm is trying to make it easier with digital camera features such as image tagging and face recognition for creating photo books, for example.
Mullin: With many of Sony's new technologies and products (Bloggie, NEX Cameras) the company is playing its part to make it easier for consumers to make their digital still and video files actionable and more a part of their lives. More and more powerful indexing and search post-shooting applications, together with the ability to view and share content over home networks is improving access and enjoyment of images and video. Enjoyment of images and videos is a greater part of consumers' lifestyle and is crucial to the industry.