Imaging Industry Roundtable
Mike Worswick, Wolfe's Cameras, Camcorders & Computers, Topeka, Kan.: The social websites, especially Facebook, are capturing major blocks of consumer time capacity. Their recent decision to upgrade storage size of images is an opportunity. I am anxious to test the new Lucidiom option to view and print Facebook pages on our kiosks.
Mark Gustavson, Executive Director, Marketing & Communication, WYNIT, Inc.: Demonstrate, demonstrate, demonstrate. Interactive displays inside brick-and-mortar retailers that enable salespeople to show their customers just how these new technologies make it easy to upload and share are crucial. The value-add is the same as it has always been in photo specialty—position yourself as the expert with your customers, and engage their passion to participate, create and share.
Mark Comon, Paul's Photo, Torrance, Calif.: That's the million-dollar question. We've used Facebook as a "social and promotion" venue rather than a sales venue. No one yet has asked us to "print pictures from a Facebook page." I am sure that's coming…When will the 15-25 crowd want a print of a picture?