Imaging Industry Roundtable
A hot topic in I3A's Photo Sharing and Photo Book Interest Groups is that Facebook is now storing uploaded photos in higher resolutions. This is great news for consumers, who may not even have been aware that Facebook was downsizing all of their images to 720 pixels, to the point that printing them was not a viable option. Now, the higher-resolution images, up to 2,048 pixels high or wide, represent a huge opportunity for retailers. Along with the Facebook Connect feature, retailers can now directly access users' uploaded photos on Facebook and make offers to print or make photo albums.
Joe Byrd, 6Sight Conference: The greatest value that retailers bring to the table is their knowledge of the products they sell. By participating in social media they can meet new customers and help them with questions and problems that they have while at the same time building their reputation for their expertise and the value of being one of their customers.
Manny Almeida, VP & General Manager, Imaging and Electronic Imaging Divisions, Fujifilm North America Corp.: Recognizing the importance of social media, Fujifilm has been active in this area for the past few years, most especially with the Z-series line of Finepix Digital Cameras. We've had great success with advertising on Facebook, and even created our own social networking site with contests and events, such as ZSpotNow.com. We make use of our FujifilmUS Twitter feed, and, in fact, are launching Facebook and Twitter contests this year.