The Social Network: The Do's and Don'ts of Social Networking
* Be fully engaged with the development and operation of your Facebook and Twitter initiatives. Update your content all of the time!
* Customer Service 101: This is the same concept as when someone walks in to your store. Do you allow your employees to let the customer look around without being greeted? It's the same thing with social networks. That consumer is going to your page because they are interested in some way. If they write something on your wall, Tweet you, or comment on an image, it is your responsibility to promptly communicate in return. You also need to give updates and Tweets as soon as anything new happens. This allows your page to feed through users homepages more often and will entice them to visit your site.
* Involve interactive media to create a more exciting page.