The Social Network: The Do's and Don'ts of Social Networking
* Make your fans feel like celebrities. Think about why Facebook continues to exist: people love the fact that they can upload beautiful pictures of themselves and share them with the world, talk about the brand new iPad they just bought, complain about the horrible customer experience they had, etc. People love to talk and show off. It's in their nature when they're online. Communicate with your fans and ask them personal (not too personal) questions that could spark an interesting "feature" for your page. For example, Victoria's Secret launched a PINK University campaign on Facebook that encouraged high school and college kids to join the group and vote for their University. Even though this isn't "personal," it was a call to action that increased Victoria's Secret's PINK fan numbers by millions!
* Don't try to create your own type of social network. Unless you are the next Steve Jobs, Tim Christensen, Mark Zuckerberg or Jack Dorsey, don't attempt to recreate these tools that are readily available for you to be extremely successful.
* Don't talk out of turn. Don't be politically incorrect or too "personal." Don't post videos, pictures or ads that could be offensive to anyone. It's very simple, you can lose a lot of fans in a matter of seconds if you say something that may offend even one person. Don't make remarks or personal opinions. Instead, ask your fans for their opinions and let them create the content flow.