Social Networks At Line Shows: An Online Friend Is A Customer Waiting To Happen
On day one of CEA Line Shows in New York, the keynote speaker, State Department Staffer Jared Cohen shared examples of how social networking has the power to influence world politics. So clearly social networking has the power to influence your business. Day two of CEA Line Shows included a panel on some of the psychosocial factors that draw people to participate in social networks.
The members of the panel found that people are driven to social networks by their need to feel connection. Del Conte remembered first moving to New York and feeling alone, but still having the support of her online community.