Social Sites Influence Shopping Habits
The American Marketing Association (AMA) recently released a study that is strongly suggesting a growing number of consumers are logging on to social-networking sites to find information about product discounts and/or to get feedback from friends before making final purchases at retail. For the study, the AMA polled 1,174 online shoppers and their responses indicate a strong movement toward social networking sites as a source for product, manufacturer and particular store information.
Among the findings in the AMA study:
- 47 percent of all respondents said they would go to a social networking site to download coupons or search for gift ideas if those services were available;