SOHO Furniture - Gets Seated in Style

by Laura Spinale

As in the fashion world, where the sartorial splendor displayed on Paris catwalks eventually influences the clothing available at Wal-Mart, the specificity of upscale SOHO furniture winds its way to the mass market.

"A consumer needs and wants change as quickly, and as unpredictably, as technology changes," said Dave Messigner, Bush Furniture's senior vice president for sales and marketing.