SOHO Furniture - Gets Seated in Style
To ride the iMac design wave, Raynor Marketing is marketing the Eurotech iChair (right). Raynor carries $3 million of inventory at all times in its warehouse to let retailers focus on displaying the widest selection.
"If you only have five, six or 10 chairs on the floor, and a customer doesn't like them, they are going to go somewhere else," Marc Fries, president of Raynor Marketing, said. "You need to show as much as possible."
O'Sullivan expanded the Living Dimensions line in its upper-end Intelligent Design's brand to a total of three finishes: satin cherry, snow maple and the line's original hardrock maple.