Kevin Lee Starts Audio Company
The Little Monster is heading out on his own.
Kevin Lee, who has worked with his father Noel, the Head Monster at Monster Cable, since he was in junior high school, has started a separate company, SOL (Soundtrack of Life) Republic, which will initially focus on selling headphones and will gradually add other audio products to its portfolio.
Lee, who was instrumental in launching and marketing the Beats By Dre headphone line with Jimmy Iovine and Dr. Dre (Monster formed an engineering and marketing partnership with Beats Electronics in 2008), said the SOL Republic line is not designed to compete against Beats or Monster's own line of headphones, which Lee had also worked on. Instead, they will be priced in the $100 range and targeted solely at the youth market.