Kevin Lee Starts Audio Company
With the amount of abuse a set of headphones can take, especially when used by kids, Lee said he put extra attention into making sure the Tracks and Amps are ultra durable. Most headphones are designed with several moving parts, which are usually the first thing to wear down or break, Lee said. The only components that move on the Tracks are the engines. The thin headband is made from a proprietary polymer that Lee calls "Flex Tech." In a demonstration, Seth Combs, a company founder and a former online marketing manager at Monster and Beats, bent and twisted the band, which easily popped back to its original shape. Scott Hix, a former executive at Runco and Planar, is also a founder and will serve as president and COO.
The company plans a varied marketing campaign, which will include a strong focus on social media. Lee also plans to get the headphones into the hands of as many tastemakers as possible, or what he calls "Saviors of Sound," such as athletes, DJs and anyone else who influences the youth market.
Apple Stores and Best Buy, which have developed their own SOL Republic kiosks, were on board to sell the Tracks and Amps at the beginning of September. The line is also open to independent and specialty dealers. Lee would not discuss dealer programs or margins.