Perhaps taking a page out of Apple’s playbook, Sonos on Wednesday introduced a new product that aims to balance between smart and speaker. The Sonos Beam is a miniature soundbar that promises to deliver Sonos’ signature sound profile while also mixing in all of the smart features that consumers expect in a 2018 audio product.
Unveiled at a special even in San Francisco, the $399 Beam speaker is very reminiscent of the Sonos One that launched last year in that it takes another Sonos product and repackages it in a sleeker, smarter package.
At a little more than 25 inches long the Beam is something of a younger cousin to the Playbase. The company says that its 60 percent smaller and 28 percent shorter than the elder soundbar in the family. It’s also much smaller than other soundbars consumers might be used to seeing. That said, the Beam will still pack an impressive acoustical punch. Sonos said in a statement that the soundbar was tuned by a team of engineers who collaborated with leading sound experts from the film, music, and TV industries.