Sonos Gets Architectural with Sonance Speaker Partnership

Maybe this is (partly) what Sonos was referring to when they said that only half of the music experience happens inside the home? Either way, the wireless audio company announced from ISE 2019 on Tuesday a new partnership with Sonance that includes an all-new line of product. The Sonos Architectural by Sonance collection includes a series of indoor and outdoor speakers that range from in-wall, to in-ceiling, to straight up outdoor speakers. Of course, the entire lineup is optimized for the recently launched Amp.

Sonos Architectural by Sonance indoor speakers are all available for preorder starting today with general availability beginning on February 26. The Sonos Outdoor by Sonance line will follow in April.

Continuing the narrative that we’ve been following since late last year, this is just another step forward by Sonos to get cozy with the technology integrator community. Sure, the product that the company built its name around is easy to set up DIY wireless audio. But the more recent announcements and product launches have almost exclusively been tailored to the custom installer. Perhaps the consumer wants to take the company's signature sound profile and go next level with it by creating an immersive yet discrete listening environment. Or maybe they’re interested in taking their musical experience outdoors. Now they have that option—with the help of their favorite local installer.