Soon after releasing what Sonos calls its most cost effective product to date—the Bundle 130—the digital music company is now bringing its merchandise to Best Buy’s shelves, expanding to an even more mainstream market. Before the end of 2007 Sonos will be featured in over 600 Best Buy locations and is already available for purchase at 440 stores in the nation.
Sonos is a company that has embraced the shift of the music market from analog to digital by offering a multi-room wireless music system that can be controlled by one handheld remote. Sonos products can also access digital music services such as Pandora and Rhapsody, and play either the same or different tracks in separate rooms simultaneously. The deal with Best Buy is part of Sonos’ rapid expansion. Last week, the company announced that it would be offering its products at ABT in Chicago, 10 Ken Crane’s locations, and six Vann’s locations.
New Sonos Chief Operating Officer and President Phil Abram says that the company is “putting much less burden on the consumer” by offering a product that is affordable and can be enjoyed by music lovers in general. He points to the improvements in both the interface and distribution of Sonos’ products that makes them accessible to a wider array of customers. In the past, digital music was more for the tech savvy individual, but now the market is reaching a point where you do not have to understand how digital music really works because it is being packaged for the consumer by digital music providers such as Rhapsody and Pandora and made easily accessible by products like the BU-130, Abram said.