Sonos Moves Beyond the Front Door with Move Speaker
Rumored for some time, Sonos made official its first product that extends the company’s growing portfolio of audio gear beyond the four walls of consumers’ homes. The Sonos Move breaks tradition but manages to stay true to the Sonos mission, while also fulfilling one of the most frequently requested features by Sonos consumers—portability.
According to Sonos Chief Commercial Officer Matthew Siegel, the launch of the Sonos Move represents the “next logical evolution for Sonos,” and is the first of many “beyond the front door innovations” that the company has in its product pipeline. The move will be available starting September 24 at a price point of $399.
It’s all in the name, right? The Sonos Move is a Bluetooth-enabled speaker that will work beyond the bounds of the in-home WiFi network. In demos during an event in New York City prior to the launch, Sonos displayed just how portable, and durable, the Move speaker really is. Internally, the company focused just as much on the sound technology as they did the strength of the product, which resulted in an IP56 rating. Unique displays showed the speaker covered in sand and dirt, sprayed with water, dropped from a significant height, and under a UV spotlight—all of which were meant to represent different conditions the Move might face while outside of the home. Pair that with the 10-hour battery life, two-hour charge time, and the integrated handle, and you’re looking at one heck of a portable powerhouse. With the press of a button, the Move converts from a traditional Sonos networked speaker into a portable, premium Bluetooth device.