After months of speculation, wireless speaker juggernaut Sonos went ahead and officially submitted its IPO filing today. The move comes a few months after Sonos initially filed with the Securities and Exchange Commission in April, expressing their intent to make an initial public offering. Now, all of their cards are on the table, which gives the public a very detailed look at Sonos’ business.
Back in that April filing, which was covered by the Wall Street Journal, Sonos estimated that its market valuation was somewhere in the ballpark of $2.5 to $3 billion.
According to today’s filing, which was first reported on by The Verge, Sonos has sold more than 19 million products to roughly 6.9 million households around the world since it was founded in 2002. So, quick math shows that a typical Sonos customer owns an average of nearly three speakers, lending total credence to the company’s claim that people who buy one speaker are likely to continue building out their Sonos system.